October 20, 2023

Billing & Pricing models in Customer Service Outsourcing

Outsourcing customer service is a strategic move embraced by numerous businesses worldwide. Whether it's to enhance service levels, ensure round-the-clock customer support, or optimize cost structures, organizations are increasingly turning to external service providers. When making such a decision, understanding the different billing models is crucial. This article delves into various billing structures, from the classic price per Full-Time Equivalent (FTE) to the dynamic price per call.

1. Price Per FTE (Full-Time Equivalent)

This is one of the most traditional and widely-adopted billing models in the customer service outsourcing industry. In this approach, businesses are billed based on the number of full-time agents allocated to their project or account.

Pros:

  • Predictability: Companies can forecast their expenses as the charges remain fixed for a specific number of agents.
  • Simplified Resource Management: Businesses have a clearer view of how many agents are handling their account.

Cons:

  • Lack of Flexibility: During peak times, additional costs might be incurred if more agents are needed, and during off-peak times, resources might be underutilized.

2. Price Per Hours Billed

This model charges businesses based on the total hours the agents have worked. It's akin to the hourly-wage system in employment.

Pros:

  • Flexibility: Companies can scale up or down based on demand. If there's a sudden spike in customer service requests, the number of hours can be increased.
  • Direct Correlation: The correlation between the amount paid and the actual service provided is straightforward.

Cons:

  • Cost Ambiguity: Predicting monthly or annual costs might be challenging due to fluctuating service hours.
  • Inefficient Resource Allocation: There could be a tendency for the outsourcing company to extend hours unnecessarily if there isn't a strong monitoring system in place.

3. Price Per Call

In this dynamic billing model, companies pay for each call that the outsourced customer service handles.

Pros:

  • Direct Expense Measurement: Businesses only pay for the actual service interactions, ensuring that there's a direct correlation between expense and service level.
  • Scalability: Whether it's a busy holiday season or a low-volume month, businesses are only billed for the calls made.

Cons:

  • Cost Variability: Monthly expenses can vary, making budgeting more challenging.
  • Quality Concerns: There might be a tendency for agents to rush through calls to handle more volume, potentially compromising service quality.

Additional Billing Models to Consider:

4. Price Per Transaction: Similar to the price per call, but instead of calls, businesses are billed for every transaction (like emails, chats, etc.) processed by the outsourced team.

5. Tiered Pricing: This approach offers different service levels at varying price points. For instance, a basic package might include email support, while a premium package could offer chat, email, and phone support.

6. Performance-Based Pricing: Some outsourcing companies offer performance-based models where the charges are linked to the achievement of specific KPIs, such as First Call Resolution (FCR) or Customer Satisfaction (CSAT) scores.

7. Hybrid Models: Given the dynamic nature of customer service needs, many businesses and outsourcing providers collaborate to develop hybrid billing models that combine elements from multiple billing structures to tailor a solution that best fits the organization's needs.


Choosing the right billing model is pivotal to ensuring the success of an outsourced customer service endeavor. While cost is a significant factor, businesses must also consider flexibility, scalability, and the potential impact on service quality when selecting a model.

A collaborative approach, where businesses engage in in-depth discussions with potential outsourcing partners, can pave the way for a more customized and efficient billing structure. By aligning business needs with the right pricing model, organizations can maximize the benefits of outsourcing while ensuring top-notch customer service.

Interested in hiring an expert?
We can help.

Transform your CRM and power your customer experience. Book your free conversation with one of our expert consultants.

Book Your Free Consultation